I worked with Heidi Ho Organics for 4 years as their only in-house designer. On May 18th they had to temporarily halt production and lay off their workers. Although I was laid off, I continued working with them to redevelop the brand as a contract hire. Since then we have developed a new logo and packaging as well as four brand new products. They have since relaunched and are sold in PNW Whole Foods and Costco.
New Logo
![](https://www.andrewleggart.com/wp-content/uploads/2019/10/LogoUpdate1-1024x341.jpg)
Product Packaging
We created 12oz labels for Grocery Stores like Whole Foods and New Seasons, as well as a 32oz label for Costco.
![](https://www.andrewleggart.com/wp-content/uploads/2019/10/HeidiHoLabels_0002_Layer-0-1024x159.jpg)
![](https://www.andrewleggart.com/wp-content/uploads/2019/10/HeidiHoLabels_0001_Smoky12ozLabelV1_ChefsKnife-1024x159.jpg)
![](https://www.andrewleggart.com/wp-content/uploads/2019/10/HeidiHoLabels_0000_Beer12ozLabelV2_ChefsKnife-1024x159.jpg)
Case Box for Costco.
The case box was created to fit Costco’s specific needs. A window can be punched out to display the product and make it easy to display and refill in their retail space.
![](https://www.andrewleggart.com/wp-content/uploads/2019/10/CaseBoxMockUp3_flat-1-1024x477.jpg)
Before the Relaunch.
Website
I created a responsive website for Heidi Ho using Adobe Muse and WordPress. The site included a store located that tracked the over 1,200 locations nationwide that carried our product. I would also create recipes and photograph them every week for our recipe blog.
![](https://www.andrewleggart.com/wp-content/uploads/2019/10/HeidiHoWebTHumbnail-1024x731.jpg)
Print Ads
Ads for Vegnews Magazine and Thrive Magazine.